Product Life Cycle

Product living round of golf is a incessant point of counselling for companies in their strategic planning. As impudent outputs emerge and vivacious fruits continue to exist, companies need to assess the stages of the growth life bout and tick the necessary steps to take the product developing and generating revenue. Eventu completelyy, every product will egest through all stages of the product life cycle and withdraw from to exist in the current form. The product life cycle consists of four conformations: accession phase, suppuration phase, maturity phase, and tumble phase. The fundament and growth phases ar exciting stages for the product and company. Interest is generating in the product, sales be growing, and revenues ar strong. In the maturity phase, growth is stagnating and sales are leveling off or declining, and competing companies whitethorn be offering a similar product. Finally, the decline phase will be runed once sales have firmly declined. Comp anies invest a large amount of time, money, and resources into the development and origination of a product and often have a smorgasbord of products in contrary stages of the life cycle. A single product can similarly be in various stages in the product life cycle in the various markets. A primary terminus is to keep a product in the market with real sales and performance. However, all products will reach the maturity phase.

At this point, a company must think its strategy and determine how to prevent the product from reaching the decline phase. The Sanyo Electric Co., Ltd of lacquer is one company that offers many unl ike types of products. They manufacture ?a b! road range of electronic products grouped into six categories: AV/Information and Communications Equipment, Home Appliances, industrial and Commercial Equipment, electronic Devices, and Batteries as well as others.? (Sanyo, 2008). inwardly the home appliances socio-economic class are refrigerators. While... If you want to get a full essay, fellowship it on our website: OrderCustomPaper.com

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