Creative Brief

| PROMOTIONAL STRATEGY entree| | | | PROMOTIONAL STRATEGY deference| | | CREATIVE BRIEF FOR CAPITAL ONE CASE 1. why ar we advertizing? To raise expectant singles cognizance and communicate a position in the grocery in order to achieve growth and change the commercialises erudition of its financial products. The objective of announce is to set youthful customers with their low interest rates as considerably as to focus on existing customers by promoting their call forth unacquainted(p) products and services. 2. Who we be talking to? The Capital One customers manipulation teaching separate for the following reasons: * For Convenience * To avoid carrying cash * To have got the track of expenses * For put in loyalty reward points As per the industry trends in 2004-05, on that point were competitive pressures in the prime and superprime lending markets. These pressures were expected to address through 2005-06 as low interest rates keep to cause volume of prime and superprime quote cards markets.

So, as per the analysis indicate customer segments should include two groups: major(ip) Focus (most of the ads in the campaign): Subprime customers diminished Focus: Existing customers This advertising strategy should be followed at this point of time, but in the longer run brand reinforcement among the existing customers (after science of subprime customers) should be the key strategy. 3. What do they think about the brand now? Canadian consumers are aware of Capital One Credit cards. Canadians wer e aware of nifty value without the hassle ! intelligence of Capital One credit cards owing to advertising spillover from U.S. In fact Capital One customers were equally possible to use credit cards for special occasion purchases as well as for business-related purchases whereas the general population was more in all probability to use credit card for business related drive which substantiates their perception in the minds of the consumers. Consumers in Canada...If you want to get a practiced essay, order it on our website: OrderCustomPaper.com

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