Cognitive divergence http://www.ciadvertising.org/sa/fall_03/adv382J/mbabbott/index.htm viewed, 6 may, 2:27am M. Bruce Abbott, University of Texas in Austin, folk music 2003 Introduction 1957 marked the release of the unitary multitude of knead entitled "A Theory of Cognitive Dissonance". Its author, Stanford professor of Psychology Dr. Leon Festinger noniced a tendency for individuals to essay union among their attitudes and behaviors (Festinger, 1957). Sometimes a situation arises where attitudes or beliefs and behaviors ar not consistent with each other - thus know as dissension.
Festinger states "the existence of discrepancy, being psychologically uncomfortable, go away run the soul to try to reduce the dissonance and achieve consent" and " when dissonance is present, in addition to trying to reduce it, the person will actively avoid situations and information which would likely gain the dissonance" (Festinger 1957). Therefore, in a g...If you want to get a extensive essay, order it on our website:
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