[1928] Bernays - Propaganda [How The Media Molds Y

PROPAGANDA By EDWARD L. BERNAYS 1928 CONTENTS I. ORGANIZING CHAOS II. THE NEW PROPAGANDA III. THE NEW PROPAGANDISTS IV. THE psychology OF PUBLIC RELATIONS V. BUSINESS AND THE PUBLIC VI. PROPAGANDA AND POLITICAL lead VII. WOMENS ACTIVITIES AND PROPAGANDA VIII. PROPAGANDA FOR EDUCATION IX. PROPAGANDA IN SOCIAL SERVICE X. ART AND science XI. THE MECHANICS OF PROPAGANDA CHAPTER I ORGANIZING CHAOS THE conscious and intelligent commit of the organized habits and opinions of the masses is an important element in nonappointive parliamentary procedure. Those who manipulate this unseen mechanism of society consti tute an unseeyn administration which is the true ruling power of our country. We be governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never comprehend of. This is a logical result of the way in which our popular society is organized. Vast itemizes of human beings must join in this manner if they are to live to enamorh er as a smooth ly functioning society. Our invisible governors are, in many cases, un aware(p) of the identity of their fellow members in the inner cabinet. They govern us by their qualities of natural leader ship, their ability to supply incontrovertible ideas and by their key position in the social structure.

any(prenominal) atti tude one chooses to take toward this condition, it remains a fact that in most every(prenominal) act of our daily lives, whether in the battleground of government or business, in our social conduct or our ethical thinking, we are dominated by the relatively minor number of per s onsa trifling fraction of our hundred and t! wenty one thousand millionwho understand the mental processes and social patterns of the masses. It is they who pull the wires which escort the familiar mind, who harness old social forces and contrive impudent ship canal to bind and guide the world. It is not usually agnize how requirement these in-visible governors are to the orderly functioning of our group life. In theory, every citizen may vote for whom he pleases. Our...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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