Manchester United: Brand of Hope and Glory

Identify who you believe to be Manchester United?s paint s leaveholders and assess their influence in relation to the honorable stance numbern by the friendship. Ethical stance defined by Johnson and Scholes as: ?the extent to which an system of rules will crown it minimum obligations to stakeholders and order at large.?Four possible estimable stances exist and atomic number 18 stereotypes for any organisation. The low gear ethical stance is short-term stockholder interests; a company who stick very close to laws and regulations which argon in place. They saltation and do only what they atomic number 18 baffle to, this usually causes problems with long-term financial decisions. The second stance is longer-term sh arowner interests - a company who are very focused on building and maintaining reputation in relation to its financial success. They take into consideration all stakeholders and how they can effect the organisation in the future. The third stance is multi ple stakeholder obligations - relating to a company pickings wide consultation with all stakeholders. This is a very infirm process and not a good stance for a fast moving and growing company. The last stance is manufacturing pedigree of society - companies who focus on communi colligates and indispensability to build them up; this stance puts the financial interest second and is usually tie in to charitable organisations. Manchester United matches the second stance ? Longer-term shareowner interests.

They are focused on building reputation victimisation players, clothing, technology, media and numerous oth er ways to promote their team and brand. Th! ey are cognize globally using strong marketing methods and this has greatly aided their financial goals. As a global organisation they behave a number of stakeholders, each of these can be categorize into the amount of power and interest they have, using stakeholder mapping. This amaze is called the top executive/Interest matrix (shown below) and indicates the type of relationships held... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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