Bmw Research Paper Essay

BMW is enhancing the travel experience for drivers and passengers while besides launching a series of new platforms The BMW Group one of Germanys largest industrial companies is also one of the most successful car and motorcycle manufacturers in the human being and 2011 was its best year to date. With almost 1.7 million vehicles sold, the BMW Group is the worlds leading premium manufacturer in terms of sales volume.Its trey automobile brands, BMW, MINI and Rolls-Royce, and the BMW and Husqvarna motorcycles brands led to record sales of 68.8bn. During 2011, the caller introduced quintuplet new BMW models across the 1,3,5 and 6 series as well as the Mini Coupe and the Rolls-Royce 102EX, the first electric vehicle in the ultra-luxury segment. In addition, the lodge also launched a new sub brand BMW i that includes the i3 all-electric and i8 plug-in crossbred concept cars due for launch in 2013.However, as well as selling more products than ever and expanding production capac ity, especially for the all-important chinaware market, the company also kicked off a number of strategic get goingnerships for the future. These include the start of the BMW Peugeot Citron Electrification joint venture, the acquisition of a strategic enthronement in SGL Carbon SE and the cooperation with Toyota Motor Corporation in grassroots research for battery cell technology.Although a significant manufacturer, BMW is not part of a larger company like its main competitor Audi. As BMW invests heavily in innovation to continue to produce the ultimate control experience, keeping its power options open is key, so as the shift towards electric continues to gather speed these development partnerships are vital elements in the companys growth strategy.