International hospitality- To critically evaluated marketing strategic Essay

International hospitality- To critically evaluated trade strategic in accommodation sector - Essay ExampleThis is attainable only when the products and services match the best possible industry standards and then excel in as many aspects as possible related to node service and experience. Sales and promotional activities, aimed at promoting and marketing a hotel are taken up by every focal point but effective ones do this in a way unique to them. merchandise concepts of the hotel industry need to be understood as the process by which the customer is informed just about the availability of the services and goods that meet their expectations and needs on the right time and at the right place, (Frolick, and Ariyachandra, 2006). It needs to arouse theirinterest and sustain it in what the hotel has to offer. The marketing aspect should be able to arouse a strong desire in the minds of the customer to try out what is offered, and then gently nudge them towards universe the client of the hotel in the long run. The Hospitality industry provides both tangible and intangible services. Good food that satisfies the appetite, comfortable beds that provide a good shadow restful sleep, wide range of beverages that provide a sense of having tasted some of the finest drinks available, are some of the most tangible benefits that the clients look forward to during their visits, (Aylsworth, 1996). If a hotel heed ply fails to meet any of these above client expectations, then it is hard for them to sustain in the competitive hospitality industry. As a result, it is important for the hotel management to meet these standards and must closely focus on every little edge they have over the others in order to please and attract customers, (Lowson, King, and Hunter, 1999). A Hotels efficiency and effectiveness will depend on the ability of its management staff to frame the right strategies for marketing and lead the marketing squad and the entire staff in implementing that stra tegy. It goes without saying that such an approach requires the marketing department to be staffed adequately with the right kind of personals. However, there should not be extravagant expenditure on the marketing aspect. The Hospitality Industry has definitely changed with times. By its very nature, it is a matrix of several inter-related consumer oriented services, each of which rotter be seen as an independent one also. It can face unexpected crises, surges and slumps, challenges and opportunities. Hotel Industry needs to possess strategic broadcastning techniques in anticipation as well as in speedy response to such situations. Such preparedness has to be maximum in marketing functions.Uncertainties challenge the ingenuity of the hotel staff and management and effective planning has to factor in the long term goals of the management, into the current and contingency plans in response to emerging uncertainties, (Aylsworth, 1996). This way, the management can stay off the derail ing of their long term goals when challenges arise. Such integrated planning both for long term goals and current realities is called Strategic planning. Marketing on these lines is called strategic marketing. Strategic Marketing should be able to convert challenges into opportunities, in keeping with the hotel managements long term goals.In fact,a well designed marketing plan is actually the integration ofstrategicplans with the various aspects of marketing. Due to the ever