Coca Cola in India: Business Communications

Sanjiv Gupta, President and CEO of Coca dope in India, is facing a crisis concerning pesticide levels in coke in the commonwealth of India. The Center for Science and Environment (CSE), an activist group in India focussed on environsal sustainability issues issued a press release stating 12 major cold drink brands sold in and around Delhi contain a deadly cocktail of pesticide residues (Argenti, p. 284). Recomm give the axeations for gusts communications strategies include evaluate and adhering to high(prenominal) standards of social responsibility in India and forming an alliance with the g overnment to set these higher safer standards.Coca Cola should choose to emerge and set itself apart from its biggest competitor, Pepsi, by accepting a more socially responsible. In order to accomplish this, turn butt joint align itself with the CSE goals for an environmentally safe and industrialized India. Coke should cope the enormous reputational benefits that could come from such a partnership in correcting the befoulment problem in India. Taking on social responsibilities has a bend of positive step upcomes for corporate leaders.Once the world community learns of Cokes environmentally responsible goal in India, the company will project a positive interest in India and to the rest of the world (Argenti, p. 65 ). The mint of India have shown that they want a company that is concerned about their health, welfare, and environment as sales down over 30-40%1 in except two weeks on the heels of a 75% five-year growth trajectory and 25-30%2 year-to-date growth (Argenti, p. 285 ) A positive reputation tail end swear out companies brook crises more effective (Argenti, p. 91) The next step would be for Coke to rise its relationship with the establishment.Companies have begun to realize that instead of fighting regulation, it should advocate its fructify to political decision makers (Argenti, p. 238). Businesses use a number of tactics to notwithstanding the position of their barter with the influential group of economic decision makers (Adams & Brock, 1986). With the bend in the government, Coke can be refer with the developing of the bleak standards the government has demanded. Strong government relations are important in India (in any country) and will provide an opportunity to communicate all the benefits and investments Coke has provided to the economy in India including almost 7000 jobs.By working with the government to set standards and lightheaded up pollution, Coke will have influence of the government. Influence over the government has proven to be a benefit for business (Irin, 2010). When business has an influence in government, unless youre right there to limit it, it can intrude in just about any industry, In conclusion, leaders of sure-fire organizations with a consistent in their message and image has ensured everyone involved of an initiative or sort, what it is intended to achieve, as well as the street that wi ll be taken is going to continue to be successful (Clutterbuck 2001).A company with an international image and reputation is going to weather this crisis. They can also take a socially responsible approach, and lead change in India. This will distinguish the corporation from its competitors, and as Proverbs tells us, defend the rights of the despicable and free (Proverbs 319). A constituent is someone who is on the receiving end of a message, in the words of Aristotle person to whom the end or quarry of the speech refers (1975). The key constituents are those that are receiving the message of the communication.In this case, the constituency would be the government of India and the Coke-drinking public, particularly those in India. The message will be sent out all over the world that Coca Cola aided in the environment of India. With use of the internet, messages of companies reach the far corners of the world within a matter of minutes (Argenti, p. 172). Biblical Integration God wants us to help our fellow brother, not to ignore them. The Bible tells us Defend the pillow slip of the weak and fatherless maintain the rights of the poor and oppressed. Rescue the weak and needy deliver them from the hand of the wicked. Psalm 823-4