Marketing - Saturn Corporation in 1998 Essay Example | Topics and Well Written Essays - 1000 words

Marketing - Saturn mint in 1998 - Essay ExampleWhen Saturn looks for parts suppliers for future vehicles, the Marketing and intersection point Planning team looks for companies that beat not only the technology for today, but also let the perspicacity in resources that will enable them to grow in technology and support. Saturn needs these suppliers to be a alter part of the project development team. To help ensure effective involvement, Saturn enters into long-term, sometimes even lifetime contracts with selected suppliers. (Lenz, 1999, p. 53)The Saturn Corporation had to be in complete contact with the GM, since the GM planned to launch the big cars and decided to fetch a shift from small to mid size cars, Saturn Corporation should have planned the similar and should have quit the idea of manufacturing the same old small cars. The reason that the strategy was not hard to go across is that the Saturn Corporation had previously been spotted number one in manufacturing small ca rs and because of that it had made some nature and capital to cope well with the GM and this is exactly what GM had thought about the company. But it was not the part of the companys mission statement and therefore the immediate job of the Saturn Corporation was to move the GM that further launching of any such cars can make the market more rivalrous and already there are big leaders like Toyota and Honda performing well in the market, the intention can be a flop. Whereas if the GM keeps on manufacturing such small sized cars which are having lesser costs and are already competing Toyota and Honda, the GM and Saturn could both be in greater profitability. Further, the Saturn Corporation could have stated to GM that the target audience should be the younger generation who is not capable of buying expensive cars and therefore would buy smaller cars already being manufactured, further more the traffic is change magnitude day by day and therefore the demand of small cars would be e ven higher in the future and thus the company should keep